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DMAP focuses on helping SMEs and large enterprises unlock the potential of branding, digital marketing, and social media to build a stronger online presence, engage customers, and drive measurable growth.
What is the objective of this program?
The Digital Media Awareness Program aims to equip businesses and individuals with the knowledge and skills necessary to harness the power of digital media for business growth. It covers key areas such as digital marketing, branding, lead generation, and digital media strategies to help participants stay competitive in today’s digital-first world.
Who is this program designed for?
- Small and Medium Enterprises (SMEs) looking to enhance their digital presence.
- Marketing professionals who want to expand their digital marketing knowledge.
- Entrepreneurs seeking strategies to scale their business using digital channels.
- Students and beginners eager to understand the fundamentals of digital media.
What topics are covered in the program?
The program covers a wide range of topics, including:
- Introduction to Digital Media
- Evolution and Importance of Digital Media Today
- Digital Branding and Social Media Strategies
- Content Creation and Lead Generation
- Digital Marketing Funnel
- Best Practices in SEO, SEM, and Social Media Advertising